The Client
Ucare Health is a preventive healthcare and wellness platform that helps users build immunity, make positive lifestyle changes and provide additional services such as diagnostics, doctor on call and emergency services
The Brief
Ucare wanted to create an explainer video for their mobile app that mentions the various features, benefits of using the app. They also wanted us to guide the target audience on how to download the app.
The Storyboard
We began by understanding the app and it’s features, we then narrowed down on its important features that solve some of the most common problems and created a script around it to pique the interest of the target audience.
Illustrations
We then picked character driven puppet tool animation as the illustration style as it was detailed and would suit the Ucare brand.
