Meet DJ SUketu and DJ AQEEL
When Dj Suketu and DJ Aqeel remixed tere kadmo ko, they hadn’t explored ideas beyond conventional music videos. But since we work quite often with Dj Suketu, we proposed the idea of creating a fully animated video, as its all the rage internationally these days.
who basically told us...
‘you guys are super creative, we’re leaving it to you, just give us something kick ass, and make us look good. Don't show us as ordinary DJ's doing conventional DJ things’
So..
The first thing we had to do was find a reference style for the animation. This was easy -I love them so much I keep a stock. We pulled out a few favourites, sent them across and they chose bang bang by David Guetta.It’s a comic style animation with minimal character movements. The intensity of the animation compliments the fast paced music, not the speed of the animation. I also thought it would be something different to the many many generic animated videos already out there.
We decided to make caricatures of the two Dj’s , which they love. The other characters were illustrated in the same style as well.
and then there was a storyboard
It was really easy to get prompt feedback, with barely any changes so the work went on smoothly. We incorporated all the elements of a nightclub - a party, hot women, drinks, dancing, djs, strobe vfx etc.. that they wanted in the video.
Another brief was to show the Dj’s as the main characters, in healthy competition, having a laugh, messing around with their gang, trying to attract the attention of a hot girl, and not as Dj’s playing in a nightclub, lost in the background.
Each frame of the animation was treated with special attention to detail and tons of vfx.
