The Client

SaltScout provides market based approaches to support fundraising for social causes in a sustainable and scalable manner.

The Brief

SaltScout wanted to create an awareness video to convey how an ordinary person can help change the lives of underprivileged children by simply buying a face mask. All proceeds from the sales would be donated to CRY (Child Rights & You) to help underprivileged children fulfill their dreams.

The storyboards

We took inspiration from the existing characters developed by SaltScout and outlined a script that would showcase the spirit of the initiative.

The video

Once we received approvals, we animated the video and paired it with uplifting music that complements this initiative. Here’s the video.