STITCHMYFIT

BRAND IDENTITY

Posted on Posted in Design, Design Branding

stitchmyfit

CLIENT DATE SERVICES
Rashna Sanjana 14-05-2017 brand identity

 

WHO ARE THEY

STITCHMYFIT IS AN ONLINE SHOPPING BRAND, THAT MAKES CUSTOM, MADE-TO-MEASURE
DESIGNER CLOTHES, OFFERED BY THEIR IN-HOUSE STYLISTs AS WELL AS SEVERAL BOUTIQUES.

WHAT THEY WANT

THE BRIEF WAS SIMPLE. IT WAS A SMALL STARTUP WITH BIG OOMPH!
THEY NEEDED THE LOGO TO LOOK CONTEMPORARY CHIC.
IT HAD TO APPEAL TO WORKING WOMEN AND HOUSEWIVES ALIKE, IN THE AGE BRACKET OF 30 – 45 YEARS OLD.
THE KIND WHO READ VOGUE AND WANTED TO BE EN VOGUE!
THERE NEEDED TO BE A TAILORING ELEMENT INTEGRATED INTO THE CRAFTSMANSHIP.
SOPHISTICATED, LUXURIOUS BUT COMPLETELY DIFFERENT FROM THE
NUMEROUS ONLINE TAILORING SERVICES AVAILABLE.

CHALLENGE ACCEPTED!!

WE FIRST DEVELOPED A BLACK AND WHITE LOGO IN A VARIETY OF STYLES. THINK CLASSIC BLACK TUXEDO.

AND THEN ADDED A SPLASH OF COLOUR TO THE BEST OPTIONS

THE RIGHT FIT!

TILL WE GOT THE RIGHT FIT!! HURRAY!!

A TAILOR MADE REVIEW

RIYA, KIMAYA AND TEAM WERE SUPER EFFICIENT AND UNDERSTANDING OF OUR REQUIREMENT FROM THE BEGINNING.
THEY WENT OVER AND ABOVE THEIR CAPACITY TO DELIVER, AND PROVIDED OPTIONS THAT SUITED DIFFERENT
MOODS FOR OUR BRAND. THEIR CREATIVE INPUT WAS FANTASTIC BUT THEY STILL BALANCED IT WITH T
HE ESSENCE OF WHAT WE WERE TRYING TO SAY THROUGH OUR LOGO.
THEY TRULY CARE FOR YOUR COMPANY AND BRAND AND WERE EXTREMELY UNDERSTANDING OF OUR NEEDS.
THIS DYNAMIC DUO WAS JUST A PLEASURE TO WORK WITH!

RASHNA SANJANA, FOUNDERS