The Client

Actico is a leading provider of software for automation and decision making globally. Their powerful software combines business rules and machine learning with automation technology to make day to day decisions faster and smarter.

The Brief

Actico wanted to create an explainer video for their credit decisioning and data acquisition software. The main target audience of this video were banks, financial services organisations and fintech companies.

The Storyboards

We approached this project by thoroughly understanding the software, the problems it solves and the processes involved in solving these problems. We then created a storyboard that gave a concise overview of the software in a way that would be easily understood by the target audience.

Illustrating the scene

We used Actico’s brand colour palette, relevant icons and illustrations that the target audience could identify with and understand.

The final result was this video that fulfilled the brief given by Actico, captivates their target audience and delivers all the necessary information about the software in an engaging manner.