ABOUT  THE  CLIENT

4NEW LIMITED, A UK BASED COMPANY, IS A blockchain based ecosystem where energy produced by power plants, renewable or non-renewable or Waste to Energy technologies, is applied to a digital asset, digital protocol or a smart contract for delivery to cryptocurrency mining farms.

CLIENT’S REQUIREMENT

 THEY WANTED THE VIDEO TO BE CLEAN, SIMPLE AND VERY very EASY TO UNDERSTAND. their concept is complicated, but the video should be so simple that even a 5 yr old child would understand it.

STEPS

WE DECIDED TO GO WITH A SIMPLE LINE ILLUSTRATION STYLE FOR THE LOOK AND FEEL. WE DIDN'T WANT TO CLUTTER THE FRAME WITH A LOT HAPPENING AND CONFUSE PEOPLE. KEEPING THINGS SIMPLE ALSO ALLOWS THE VIEWER TO FOCUS ON THE BIGGER MESSAGE OF THE VIDEO.

ONCE THE ILLUSTRATION STYLE WAS APPROVED, WE CREATED A STORYBOARD to guide the animation.

and finished it off with sound effects and a happy background tune!

The versatility and power of an explainer video

One video, made for one platform, for one purpose, that is, to simplify a complex process on a website, went on to being showcased on social media sites, on tech based digital newspapers and was finally advertised on Times Square in New York! One video, so many marketing purposes!